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Streetwear clothing style featuring a man lounging in a casual white tee, dark pants, and bold sunglasses indoors
May 1, 20258 min read

An Iconic Brand’s Guide to Everyday Streetwear Style

At Zig-Zag Supply, we’ve always believed in the power of blending the old with the new, honoring our heritage while moving forward with bold style statements. Over 145 years of iconic design, we’ve built a name synonymous with authenticity, artistry, and craftsmanship. Now, as we enter the streetwear space, our mission is to make everyday fashion more than just clothing—it’s an experience, an expression, and a nod to timeless cultural influences. From vintage-inspired prints to versatile cuts, our collection reflects the roots of streetwear and the modern need for individuality in style. Streetwear isn’t just about apparel—it’s about confidence, comfort, and the ability to effortlessly transition between settings without compromising your unique aesthetic.

The Foundations of Everyday Streetwear

Key Streetwear Essentials

Hoodies, t-shirts, and accessories are the backbone of streetwear fashion, offering endless combinations for self-expression. Our hoodies, available in bold colors like vintage black and mocha, bring comfort and style to your wardrobe. They’re perfect for layering on cooler days or as statement pieces paired with joggers or jeans. T-shirts, such as our Classic Emblem line or the Vintage Two-Tone styles, add personality with their distinct graphics and designs, making them perfect for standalone outfits or layering components.

Choosing Versatile Pieces for Day-to-Night Looks

Everyday streetwear is all about transition—pieces that work for a morning coffee run, an afternoon skate session, and an evening with friends. Versatility is key, and our collections are designed to provide just that. A Zig-Zag hoodie can be paired with tailored joggers for a laid-back daytime look, then swapped with dark denim and sneakers for a relaxed night-out vibe. Our t-shirts, especially those with bold graphics like the "Smell the Roses" series, act as conversation starters and add a pop of personality to any outfit. We design every piece with your busy lifestyle in mind, giving you the confidence to shift between settings seamlessly.
Man wearing a mauve Zig-Zag t-shirt and black pants, standing in a cozy room with plants and decor.

Balancing Comfort and Trendiness

The perfect streetwear wardrobe doesn’t force you to choose between comfort and trendiness—it combines the two effortlessly. Our sweatpants, like the Motif line in vintage black or stone, are crafted for all-day wear while maintaining a polished, on-trend look. Pair them with a hoodie for an outfit that feels as good as it looks.

How Zig-Zag Embodies Streetwear Cool

Signature Apparel

Every piece we create pays homage to our rich 145-year history, incorporating vintage-inspired graphics and iconic emblems into fresh and relevant designs. Bold designs like the "Old School Boris" or "Smell the Roses" series highlight our creative edge. Hoodies such as the "French Orange" in vintage black and the "Vertex" in mocha further emphasize our dedication to thoughtful craftsmanship, offering comfort and standout style. These pieces are not just clothes—they are wearable art, bridging past and present.

Limited Drops and What Makes Them Unique

Our limited-edition drops reflect this value, featuring unique designs and collaborations that are as bold as they are collectible. From vintage-inspired long-sleeve shirts to exclusive skateboards featuring tie-dye and graphic artwork, these items allow our customers to own a piece of Zig-Zag history while staying ahead of the curve. These releases are more than just products—they are statements of individuality tailored for those who appreciate the finer details of streetwear culture.

The Role of Accessories

The accessories lineup offers a blend of functionality and expressive style, ensuring there’s something for everyone. From larger, practical items to smaller, personality-driven accents, these pieces elevate streetwear beyond clothing. Here’s how:

 

  • Tote Bags: Tote bags are a streetwear staple, merging practicality with eye-catching designs. Zig-Zag Supply’s "Stop and Smell the Roses" tote is a prime example of this fusion. Made with durable materials, it offers enough space for daily essentials while showcasing bold graphics that demand attention. Whether used for errands or as a stylish accessory, this tote embodies the versatility and artistry that define streetwear culture. The design isn’t just functional—it makes a statement about embracing life’s moments, blending a laid-back vibe with high-impact visuals. A tote bag like this complements an outfit and adds an artistic, expressive dimension to the wearer’s style.
  • Skateboards: Skateboards transcend their role as sports equipment to become symbols of the vibrant, rebellious spirit of streetwear. Zig-Zag Supply’s French Orange and Tie-Dye designs encapsulate this with bold colors and unique patterns. These boards are more than just functional—they serve as portable pieces of art that reflect a carefree and daring lifestyle. Each design captures the essence of urban culture, making skateboards an essential accessory for those who want to stand out. Our commitment to high-quality craftsmanship ensures these boards aren’t just visually striking—they’re also built to perform, making them both stylish and reliable.
  • Small Accessories: Small accessories may be subtle, but they play a significant role in adding flair to any outfit. Zig-Zag Supply’s range, including beanies, mugs, and socks, offers countless ways to incorporate personality into streetwear looks. A cozy beanie keeps you warm while adding an effortlessly cool edge. Custom-designed mugs showcase your love for the streetwear culture even at home, turning a simple coffee break into a stylish statement. Socks, with their unique patterns and bold graphics, are perfect for peeking out from sneakers or loafers, delivering a subtle yet impactful touch.

 

These aren’t just add-ons—they’re integral to completing a streetwear look. From practical totes to rebellious skateboards and personality-packed small items, Zig-Zag Supply’s accessories enhance individuality and bring a cohesive, expressive edge to your wardrobe.
Streetwear clothing hoodie featuring vintage Zig-Zag artwork and French text in a warm home interior

Styling Everyday Streetwear with Zig-Zag

Tips for Layering

Layering is a fundamental technique for creating versatile and stylish streetwear looks. It allows you to experiment with different pieces to express your unique style while staying comfortable in various weather conditions. Here’s how to layer:

 

  1. Start with a Base Layer: The base layer is the foundation of any layered outfit, and Zig-Zag Supply’s t-shirts are perfect. Styles like the "1879" or "Vintage Two-Tone" bring bold, eye-catching graphics and premium fabric to your wardrobe. These t-shirts provide a clean and comfortable base while allowing you to make an instant style statement. Lightweight and breathable, they ensure you stay cool without compromising on aesthetics. A strong base layer sets the tone for the rest of your outfit, making these shirts an essential first step in layering.
  2. Add a Middle Layer: The middle layer is where warmth and versatility come into play. Zig-Zag Supply’s hoodies, such as the "Classic" in black or the "Logo" in the desert, offer the perfect balance of style and function. The "Classic" hoodie brings a minimalist, sleek vibe that pairs effortlessly with any outfit, while the "Logo" hoodie adds a pop of personality with its standout design. Made with high-quality materials, these hoodies are soft, durable, and ideal for cooler days. The relaxed fit ensures comfort whether you’re lounging or out on the go. Adding a hoodie creates dimension in your look, allowing you to play with colors and textures.
  3. Mix Textures and Proportions: The key to layering lies in balancing textures and proportions to create a cohesive yet dynamic look. Pairing oversized hoodies with slim-fit joggers or fitted hoodies with looser pants is an easy way to achieve this. Our range of apparel allows you to experiment with these contrasts, whether you want a relaxed streetwear vibe or a more structured silhouette. Mixing soft cotton with rugged denim or sleek nylon joggers adds visual interest and depth to your outfit. This approach ensures your look is well-balanced and intentional, preventing it from feeling cluttered or overwhelming. Playing with proportions and textures helps you achieve a polished, streetwear-inspired aesthetic that stands out while staying comfortable.

 

Each piece is designed for maximum impact, from standout base layers to cozy hoodies and well-matched textures. Experiment with combinations to find your perfect streetwear style.

The Streetwear Skateboarding Aesthetics

Pairing these decks with our t-shirts or hoodies creates a cohesive look that celebrates the skateboarding aesthetic. Beyond the boards, apparel like our graphic tees and motif sweatpants completes the effortless yet edgy vibe synonymous with skate culture. Whether you’re cruising through the city or simply repping the lifestyle, Zig-Zag threads, and skateboards are designed to help you embody that laid-back yet bold streetwear energy.

Caring for Your Zig-Zag Apparel: Tips for Longevity

General Washing Guidelines

Proper washing is the first step in maintaining the quality and vibrancy of your Zig-Zag apparel. Always check the care label on each item for specific instructions to ensure you’re following the recommended cleaning methods. Washing most of our t-shirts, hoodies, and sweatpants in cold water on a gentle cycle is ideal. This prevents shrinkage and helps retain the softness of the fabric. Use a mild detergent to avoid harsh chemicals that could damage the material or cause discoloration. Separating dark and light colors during washing will also minimize the risk of bleeding, preserving the bold tones and contrasts that make our apparel stand out.

Preserving Graphic Prints and Logos

The iconic graphic prints and logos on Zig-Zag apparel are a key part of our brand’s identity, and caring for them properly ensures they remain sharp and vibrant. Always turn printed garments inside out before washing to reduce friction that could fade or crack the design. Avoid fabric softeners or bleach, as these can weaken the adhesives and inks used in our graphics. When ironing is necessary, place a cloth or towel between the print and the iron, or better yet, avoid ironing over graphics entirely. By taking these extra precautions, you can keep the signature Zig-Zag designs looking fresh and detailed for years.

Best Practices for Drying and Storage

Air drying is the best option for most of our pieces, as it minimizes the heat exposure that can shrink or warp fabrics. If you use a dryer, select a low heat setting and remove items promptly to prevent wrinkles or excessive wear. For storage, fold t-shirts and hoodies neatly to avoid stretching, and keep them in a cool, dry place away from direct sunlight. Hanging heavier items, like hoodies, for extended periods may cause them to lose shape, so folding is often a better option. These simple measures ensure that your Zig-Zag apparel stays in top condition.

Maintaining Accessories

Fabric items such as totes and beanies should be spot-cleaned with a mild soap and water mixture to remove dirt and stains. Avoid machine washing unless the care label explicitly permits it, as this can distort their shape. For hard accessories, like skateboards or ashtrays, gently wipe them with a damp cloth to maintain their appearance. Store these items in a safe space to avoid unnecessary wear, scratches, or exposure to harsh conditions. Investing a little time in their care will keep your Zig-Zag accessories looking as bold and stylish as the day you bought them.
Streetwear clothing scene with friends hanging out in casual tees and jeans, surrounded by Zig-Zag gear.
With roots tracing back over a century, we’ve evolved from heritage graphics to contemporary streetwear while staying true to the artistry that defines us. Every design reflects the bold individuality of our customers, encouraging self-expression and confidence in everyday life. Whether you’re layering a hoodie for a casual outing or accessorizing with a tote bag, Zig-Zag stands as a symbol of authenticity. Our brand doesn’t just follow trends—it sets them, offering pieces that are as meaningful as they are stylish. With us, you’re not just wearing fashion—you’re living a legacy.
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