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Article: Behind the Scenes: The Story of Zig-Zag's 1879 T-Shirt Design

Zig-Zag beanie and white 1879 t-shirt with logo styled by a man holding a rolled paper

Behind the Scenes: The Story of Zig-Zag's 1879 T-Shirt Design

The Zig-Zag 1879 T-Shirt has become an instant favorite, embodying the brand’s deep history while maintaining a fresh, modern edge. This iconic piece is more than just apparel—it’s a celebration of the year Zig-Zag was founded and the timeless values the brand represents. Featuring a classic gold screen print logo on soft, durable fabric, the 1879 T-Shirt blends nostalgia with contemporary fashion sensibilities. Its universal appeal lies in its ability to resonate with fans of Zig-Zag’s heritage while attracting new audiences who value quality and style. This unisex design, available in various sizes, is a testament to our commitment to inclusivity and versatility. As part of the collection, it reinforces the idea that great design never goes out of style.
Zig-Zag 1879 t-shirt worn by a woman outdoors with surfboards and greenery in the background

Inspiration Behind the 1879 Design

The Historical Significance

The year 1879 is foundational to Zig-Zag’s identity, marking the birth of the brand that would revolutionize rolling papers and inspire generations. It was in this pivotal year that the Braunstein brothers, Maurice and Jacques, introduced their innovative interleaved rolling paper concept. This ingenious design, which allowed papers to pull out seamlessly one after another, quickly set Zig-Zag apart as an industry leader. The 1879 T-shirt pays homage to this milestone, acting as a wearable emblem of Zig-Zag’s beginnings. By spotlighting this year, the design reinforces the brand’s roots in creativity, craftsmanship, and innovation.

Integrating Vintage Branding Into Modern Apparel

One of the standout elements of the 1879 T-shirt is its masterful integration of vintage branding into a design that feels undeniably contemporary. Drawing from Zig-Zag’s iconic orange booklets and historic logos, the shirt’s gold screen print logo captures the essence of the brand’s storied past. This vintage touch resonates with long-time fans, offering a sense of nostalgia, while the clean lines and minimalist aesthetic appeal to modern sensibilities. The result is a design that speaks to Zig-Zag’s ability to honor its heritage without being constrained.

Why 1879 Remains a Pivotal Year for the Brand

This was the moment when the Braunstein brothers turned their vision of better-rolling papers into reality, establishing a foundation that would influence the industry for generations. The decision to highlight 1879 in the T-shirt design reflects Zig-Zag’s pride in its origin story and its ongoing commitment to quality and craftsmanship. By anchoring the design in such a pivotal year, the brand creates a timeless piece that connects wearers to the roots of its success. It’s a reminder that every great journey starts with a bold first step, and for us, 1879 was that beginning—a moment worth celebrating through thoughtful and iconic apparel.

The Creation Process of the 1879 T-Shirt

Choosing the Right Fabrics for Comfort and Durability

Crafted from a blend of 60% cotton and 40% polyester, this combination ensures the shirt offers both breathability and durability. The cotton provides a soft, comfortable feel against the skin, while the polyester enhances the fabric’s strength, making it resistant to wear and tear. The lightweight material strikes a perfect balance, making it suitable for all seasons while offering long-lasting comfort. Zig-Zag’s attention to fabric quality reflects its commitment to delivering apparel that aligns with the high standards of craftsmanship the brand has upheld since its inception.

Incorporating Zig-Zag’s Iconic Gold Screen Print Logo

Positioned prominently on the chest, this gold accent symbolizes the brand’s timeless sophistication and dedication to quality. The screen-printing process was meticulously executed to ensure precision, allowing the logo to retain its vibrant shine and crisp edges over time. The choice of gold reflects a sense of celebration, commemorating the brand’s long-standing success and cultural impact. By integrating this iconic logo into the design, Zig-Zag has created an instantly recognizable piece, connecting wearers to its storied past while making a statement of modern style.

Ensuring Versatility With a Unisex Design

Designed with inclusivity in mind, the shirt’s wide range of sizes—from Small to XX-Large—ensures that it can cater to diverse body types and preferences. This flexibility removes the guesswork from choosing the right fit, making it an easy go-to for anyone looking to express their Zig-Zag pride without compromising on comfort. The availability of inclusive sizing reinforces the idea that the shirt is not just a statement piece but also a functional and accommodating addition to any wardrobe. Unlike gender-specific designs that often favor one body type over another, the 1879 T-shirt achieves a harmonious balance by avoiding extremes—it is neither overly tight nor excessively loose. This neutral fit enhances its adaptability, ensuring it flatters all genders while remaining comfortable for day-to-day wear.
Zig-Zag 1879 t-shirt paired with a guitar in a cozy, sunlit indoor setting

Styling the 1879 T-Shirt

Casual Pairings for Everyday Wear

The 1879 T-shirt’s versatile design makes it an effortless choice for casual, everyday outfits. Pair it with relaxed denim jeans and classic sneakers for a timeless look that works for running errands, meeting friends, or enjoying a laid-back day. The shirt’s bold gold logo adds just the right amount of detail to elevate a simple outfit without overpowering it. For a relaxed vibe, opt for cuffed jeans and low-profile sneakers in neutral tones like white or gray. To enhance the casual aesthetic, consider layering the t-shirt with a lightweight jacket or an open flannel shirt. This straightforward styling approach highlights the 1879 T-shirt’s ability to seamlessly integrate into any wardrobe, delivering comfort and understated style.

Adding Layers for Seasonal Versatility

In cooler weather, pair the shirt with a Zig-Zag hoodie or a sleek bomber jacket to add warmth without compromising its iconic design. During fall, a plaid overshirt or a fitted cardigan complements the gold logo while introducing texture and depth to your outfit. In winter, the t-shirt can serve as a layering base beneath a wool coat or parka, ensuring you stay warm while showcasing your Zig-Zag pride. For warmer months, tie the shirt into breezy summer looks by pairing it with lightweight joggers or chino shorts.

Accessorizing to Elevate the Look

With the right accessories, this staple can transition from casual to chic, allowing you to adapt your look for any occasion. Thoughtful additions like belts, bags, and jewelry can elevate its design, ensuring the t-shirt remains versatile and impactful.
  • Bold Belts and Watches: A striking belt or a minimalist watch can instantly add sophistication to the 1879 T-shirt. Belts in bold colors or unique textures, like leather or woven designs, serve as statement pieces that draw attention while defining your silhouette. Meanwhile, a sleek, minimalist watch complements the shirt’s clean lines without overwhelming the look. Together, these accessories balance functionality with style, creating a refined appearance suitable for both casual and semi-formal settings.
  • Zig-Zag Tote Bags and Caps: Pairing the 1879 T-Shirt with a Zig-Zag-branded tote bag or snapback cap blends practicality with streetwear-inspired flair. The tote bag not only serves as a functional accessory for carrying essentials but also adds a bold visual element that complements the t-shirt’s clean design. A branded snapback cap enhances the laid-back vibe, giving your look a cohesive and modern edge. These items are ideal for casual outings, offering a mix of comfort and style. By incorporating these accessories, you can effortlessly showcase your appreciation for the Zig-Zag brand while creating a versatile, fashion-forward ensemble.
  • Gold Jewelry and Stylish Footwear: Elevate the 1879 T-shirt with subtle gold jewelry, such as a delicate necklace, bracelet, or hoop earrings. These accents add a touch of luxury and complement the t-shirt’s understated elegance. Footwear choices like leather loafers for a polished appearance or high-top sneakers for a bold, urban vibe further define your style. Each piece contributes to an outfit that feels intentional and unique, ensuring the t-shirt transitions seamlessly across various settings. These accessories highlight the shirt’s versatility, enabling you to adapt your look based on the occasion.
Accessories allow the 1879 T-shirt to take on a new dimension, offering endless opportunities to experiment with your style. By incorporating bold yet cohesive elements, you can transform this classic piece into the centerpiece of a stylish, thoughtfully curated outfit that stands out.

The Impact of the 1879 T-Shirt on Zig-Zag’s Collection

Its Popularity Among Fans and Collectors

For long-time supporters, the shirt serves as a wearable tribute to the brand’s legacy, embodying the spirit of 1879 while offering everyday functionality. Collectors appreciate its significance as a piece of apparel that bridges Zig-Zag’s historic beginnings with its modern-day influence. Its affordability, paired with its high-quality materials and eye-catching design, has made it a must-have item in the brand’s collection. Whether worn or displayed as part of a personal collection, the 1879 T-shirt continues to resonate with a diverse audience, proving its value as more than just a piece of clothing—it’s a symbol of cultural pride.

Continuing the Tradition With Future Design Inspirations

The success of the 1879 T-shirt paves the way for Zig-Zag to expand its legacy-inspired apparel offerings. By building on this design’s themes of simplicity, quality, and historical significance, the brand can continue to create pieces that connect with its audience on a deeper level. Future collections may draw inspiration from other milestones in Zig-Zag’s history, offering fans new ways to engage with the brand’s story. As our brand looks ahead, this t-shirt serves as a blueprint for crafting apparel that honors its past while meeting the demands of today’s style-conscious consumers.
Close-up of a Zig-Zag 1879 t-shirt with a person holding a vintage video camera
The 1879 T-Shirt stands as a testament to Zig-Zag’s ability to merge its rich history with modern fashion, creating a piece that is both meaningful and versatile. Its gold screen print logo, durable fabric blend, and unisex design make it more than just a t-shirt—it celebrates the brand’s legacy that began in 1879. The shirt’s timeless appeal lies in its ability to resonate with a wide audience, from loyal Zig-Zag enthusiasts to new fans drawn to its understated yet iconic style. By honoring the year of its founding, the 1879 T-Shirt connects wearers to Zig-Zag’s pioneering spirit, reminding us all that true quality and creativity never go out of fashion.

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